Content

• Tell the product story: Show how and where your product is created.
• Instructions: Step-by-step guides for use or recycling.
• Sustainability messages: What do you do for environment and climate? A 90-second video says more than 200 words.
• Consumer engagement: Whoever watches your video feels connected — scans lead to higher repurchase rates.

1. 1

   Open content

   In the dashboard under 'Marketing → Content'. You see all existing videos and thumbnails as a table.

2. 2

   Add new video

   Click 'Add video'. Upload the file (MP4 recommended, max. 200 MB) or link a YouTube/Vimeo video.

3. 3

   Fill in metadata

   Title, description, language, tags. Optional: subtitle file (.srt or .vtt) — important for accessibility.

4. 4

   Pick thumbnail

   Reguly automatically extracts three suggestions from the video. Pick one or upload your own image (min. 1280×720 px).

5. 5

   Link with products

   Pick one or several products this video belongs to. The link controls where the video appears (DPP, brand page, QR codes).

6. 6

   Publish

   With 'Publish' the video goes live. You can deactivate or delete it any time.

• Length: 30–90 seconds — consumers scan briefly, not long.
• Format: Vertical (9:16) for mobile-first, horizontal (16:9) for web. Reguly supports both.
• Subtitles: Mandatory. Many consumers watch without sound.
• First frame: A clear, calm frame — avoid noise or motion in the first moment.
• Call to action: What should the consumer do? 'More info at reguly.eu' is enough.

Videos are stored on Reguly servers in the EU (GDPR-compliant). We set no cookies, share no data with third parties and only count anonymously how often a video was viewed. When your plan includes analytics, you see these numbers aggregated per video.