Your Digital Product Passport,right on the product.
One tap or scan opens the passport in the browser, no app needed.
Your brand opens the passport.
REGULY.NOW
Night serum · 30 ml · sea buckthorn & oat
The night
works for you.
reguly.now
Mandatory from 2027
From February 2027
the passport becomes mandatory.
Batteries come first, then one sector after another following the EU work plan.
18 Feb 2027
BatteriesBatteries Regulation (EU) 2023/1542
Then via the Ecodesign Regulation (ESPR)
- Textiles
- Steel
- Aluminium
- Furniture
- Tyres
- Mattresses
Marketing in the passport
Whoever scans is holding
your product right now.
Pick a feature and try it out on the phone.
Pick a feature
NORDLICHTNight Serum30 ml · Item NL26-0001How it looks in the passport
How you set it up
Video
- File
- nachtserum.mp4
- Preview image
- nachtserum.jpg
- Loading
- only on tap
Only the preview image loaded.
Until someone taps, only the preview image loads and no tracker.
Mandatory information and advertising sit in separate blocks.
What happens after the purchase
Until now your knowledge
ended at the till.
- Production
- Warehouse
- Shelf
- Till
Black box
What happens at home?
Is it still in use? When, and where?
Ihr Vorteil
Nicht nur Ihr Kunde lernt Sie besser kennen,
Sie lernen auch Ihren Kunden besser kennen.
Scan analytics
Sample data
0
Scans
+0 %
vs previous period
0 / 500
Items scanned
0
Countries
Scans over time
now Previous periodWhere people scan
Germany
747
59 % of all scans
- Germany747
- Austria166
- Netherlands119
- Switzerland91
When people scan
Hour × weekdayNight Serum is scanned most in the evening and at the weekend.
Source
Platform
- App Clip46 %
- Web41 %
- iOS app13 %
Also in your account: countries, times of day, platforms, items.
Per item
| Serial number | Scans | last | Country |
|---|---|---|---|
| NL26-0274 | 14 | 4 min ago | DE |
| NL26-0203 | 11 | 38 min ago | DE |
| NL26-0022 | 11 | today, 09:12 | AT |
| NL26-0441 | 10 | yesterday | DE |
| NL26-0203 | 6 | 3 days ago | NL |
| NL26-0292 | 5 | 6 days ago | CH |
Recent views
live- just nowNL26-0252AT· NFC · App Clip
- 2 min agoNL26-0033AT· NFC · Web
- 6 min agoNL26-0170CH· NFC · App Clip
- 11 min agoNL26-0050CH· QR · App Clip
- 19 min agoNL26-0144CH· NFC · Web
Trends
Does usage rise after a campaign?
Range
Which product stays in use for long?
Campaigns
Where is the next campaign worthwhile?
Views are counted, not people.
In your account
Your first passport,
in four steps.
The address of your product page is enough, or you take data from the Data Hub.
More about the Data HubYour brand
- Logo, colour and images from your brand profile
- No app, in the browser
- Machine-readable as JSON-LD
- 1Source
- 2Product
- 3Items
- 4Done
From a product page
A URL is enough
From the Data Hub
Shop, spreadsheets, data sheets
By hand
Only name and category are required
Extracted
- Name: Night Serum
- Contents: 30 ml
- Material: amber glass, PP
- Images: 3
Items
Up to 100 items at once.
liveQuestions about the product passport
What brands
ask first.
A digital record of your product, accessible via QR code or NFC. It is based on the Ecodesign Regulation (ESPR, Regulation (EU) 2024/1781); delegated acts set which product groups need it and when.
Binding from 18 February 2027 for batteries, other groups follow. It is useful from the first scan, and the data is already in place by then.
No. On an iPhone one tap opens the passport, Android and desktop show the same page in the browser.
No. Code and chip point to the item, you change the content in your account, even for passports on the shelf.
Yes, in separate blocks below the mandatory information: offers, shop links, nearby retailers or videos. Every campaign has a start and an end.
From your shop, spreadsheets, data sheets or your product page. If packaging details are missing, a request goes to the supplier.
Both use the same data. Material, weight and recycled content of your packaging appear in the declaration and in the passport.
Start with
one product.
- No app for your customers
- NFC and QR
- Changes without reprinting